The Bonita Family is a Christian family committed to an entrepreneurial mission grounded in faith and long-term stewardship. While “Bonita” is not a legal surname, it has become the name by which people refer to our family. Most members share a common lineage, but in rare cases—once or twice per generation—we also welcome new individuals whose calling and character align with our mission and values.
The Bonita Family maintains a discreet profile and does not publicly list its members. As part of our long-term strategy, however, one branch of the family has been designated to serve as the public face of our mission and to act as ambassadors through our upcoming family platform based in Panama.
This first-of-its-kind family platform will showcase the Bonita Life—a way of living that integrates faith, entrepreneurship, and community. It includes the upcoming Villa Bonita, the Bonita Village (future headquarters of the Bonita Church), Bonita Ciudad, and the Bonita House Foundation, which supports the activities of the family branch designated as steward of this platform. The initiative is fully integrated with our broader strategic plan, aligning closely with the Bonita Church, which in turn partners with the Missoline conglomerate to provide technological enablement and support.
Our family is culturally diverse, with members living across Europe, Central America, Africa, Asia, and the United States. This diversity provides the Foundation with a global perspective that goes beyond headlines and surface-level narratives, giving us deep insights into communities, markets, and opportunities around the world. It allows us to (1) understand local contexts with nuance, (2) identify opportunities off the mainstream radar, and (3) operate with agility across geographies.
Governance and succession within the Bonita Foundation are carefully structured. Leadership is entrusted to designated family stewards, with succession typically passing to the eldest deserving son of the main lineage, while other members receive non-controlling voting rights. Certain bylaws—especially those related to mission and operating principles—are perpetual and cannot be amended, ensuring long-term alignment with our founding values.
To safeguard the mission across generations, each new generation has access only to a portion of the family’s accumulated equity. This design ensures that stewardship of the family’s resources is tied to responsibility, character, and value creation. Members are entrusted with what we call enablement equity—a foundational share that allows them to begin building. As they create value, their access to additional equity and voting responsibilities increases proportionally. Members who demonstrate wisdom, competence, and long-term vision gain greater influence and stewardship, while those who do not are naturally limited in their role.
This system of governance is not punitive but formative: it is intended to cultivate wisdom, diligence, and responsibility. It creates strong incentives for each generation to grow in faith, character, and entrepreneurship, while preserving resources for future generations who may carry the mission further. Many members also choose to entrust their accumulated wealth back to the Foundation, ensuring that succession is managed with consistency, stability, and focus on the mission.
These arrangements ensure that stewardship within the Bonita Family is always tied to proven wisdom and value creation. This disciplined governance, combined with our long-term vision, provides clients, partners, and communities with exceptional stability and reliability.