The Bonita Family is a Christian family focused on its entrepreneurial Christian mission. Bonita is not a family name in the legal sense of the term, Bonita is simply the name people use to refer to our family. While most of our members share a common genetic lineage, exceptionally, maybe once or twice in a generation, we welcome new individuals into the family.
The Bonita Family prefers to maintain a discrete profile and as such does not publish the names of its members. However as part of our long-term strategy, the branch of the family led by Reddy Bimwala has been designated to become the public face of the family and act as ambassadors for our values through our upcoming family platform based in Panama.
This first-of-its-kind family platform is intended to promote the Christian values of the family by showcasing the Bonita Life. This family platform is composed of the upcoming Villa Bonita, the Bonita Village that will house the headquarters of the Bonita Church, Bonita Ciudad and the Bonita House Foundation servicing the Bonita House (the name Bonita House designates the branch of the family led by Reddy Bimwala). This upcoming family platform is fully integrated with our strategic plan and works in direct alignment with the Bonita Church from an operational perspective. In its turn, the Bonita Church works in close partnership with the Missoline conglomerate which provides it technological enablement among other things.
The family has a diverse cultural background as members live in Europe, Central America, Africa, Asia and the United States. This cultural diversity is pivotal in providing the foundation a global outlook on markets. For where others are limited to newspapers headlines, our cultural diversity allows us to move past cliches and provides us in-depth insights allowing us to (1) understand communities, (2) identify off-the-radar opportunities and (3) navigate without problem in almost any country and market.
In terms of governance and succession, the Bonita Foundation is closely held by the family and, except in exceptional circumstances, control is given to the eldest deserving son coming from the main lineage of the previous leader. Other family members also receive non-controlling voting rights. However, certain bylaws regulating the overall strategy of the family and the operational model of the foundation are perpetual and cannot be amended by anyone.
In addition to this, in the Bonita Family every new generation only has access to a limited part of the equity accumulated by the family. This means that an heir only has access to a small part of the equity accumulated by the family over the years (and also receives limited voting rights). If the heir fails to create value, he will not have a second chance and the rest of the equity will be kept for future generations. While the foundation may provide such a failing member basic bread to keep him out of homelessness, an heir failing to live up to the standards of the family will need to live his life using his own means for the most part.
Moreover, his children will only have access to a fraction of the equity to which their failing father had access, which means that these children will need to be much more wiser than their father. This arrangement is intended to give a strong incentive to next generations to radically rectify course and seek wisdom diligently so that their family branch does not fall into irrecoverable spiritual mediocrity.
When an heir is competent, skillful and wise, the more equity this heir creates, the more this heir has access to the equity accumulated by previous generations and his voting rights and responsibilities in the foundation also increase. We match the value created by this member with equity from the foundation. This means that at the beginning of his adulthood, a family member receives an enablement equity from the foundation to enable him to move the needle. Then, for every dollar of new value created by the member, the member gains access to an additional dollar of equity from the foundation and must commit a minimum of – for example - 20 cents to the foundation to have access to the extra dollar of equity. Moreover, during or at the end of his life, the member will often choose to commit his wealth to the stewardship of the foundation to let it manage his succession using the standards previously described and ensure that his lineage remains God-focused and wise.
These arrangements allow us to promote wisdom and competence, as only family members who have proven themselves to be wise and competent value creators are given access to the equity of the family. Our governance arrangements along with our strategy provide our clients and partners exceptional operational stability.